Francis Pegler Rebrands as "Clever"

Francis Pegler Is Now "Clever"

The well-known brand "Francis Pegler" embarked on a significant transformation, rebranding to "Clever." This change marked the beginning of a new chapter for the brand, which had been synonymous with quality plumbing products for decades. The rebranding comes on the heels of a buyout of the brand by STH Westco, a move that led to the separation from the former manufacturer, Pegler Yorkshire.

As of June 2024, the brand formerly known as "Francis" will be fully integrated into STH Westco's international brand, Clever.

Introducing the Clever Choice: A New Standard in Plumbing

STH Westco is excited to unveil its latest brand, Clever, a comprehensive range of taps, showers, and accessories designed for the modern market. The Clever brand, launched in the UK in June 2024, is set to replace the current Francis portfolio, offering a fresh take on plumbing solutions with a focus on innovation, design, and sustainability.

Clever products are designed with smart technology that enhances user experience and environmental sustainability. The brand’s features include Cold Start, Flow Limiters, Aerators, and Easy Fix systems. These advancements not only make Clever products eco-friendly but also ensure they are easy to install and operate. With a striking continental design tailored specifically for the UK market, Clever products are set to meet diverse customer needs across styles, finishes, and price points.

A Broader Range of Choices for Merchants and Installers

Clever is not just about aesthetics and technology; it's about offering choices. The range includes an impressive 200 SKUs available in the UK, with even more options accessible through a global catalogue. This extensive range ensures that merchants and installers have access to everything they need for both front-of-wall and behind-the-wall plumbing tasks.

With Clever, STH Westco strengthens its position as a comprehensive provider, aiming to be the ‘one-stop shop’ for all plumbing needs. This strategic expansion is designed to cater to the evolving demands of customers, offering products that combine outstanding quality with exceptional value.

STH Westco: A Legacy of Excellence

STH Westco Limited, headquartered in Leigh, Greater Manchester, has been a key player in the plumbing and heating industry since its incorporation in 1977. With nearly five decades of experience, the company has built a reputation for quality and reliability.

The acquisition of Francis Pegler and its subsequent rebranding to Clever is part of STH Westco's broader strategy to expand its market presence and product offerings. This move not only revitalizes the brand but also positions STH Westco as a leader in the plumbing industry, ready to meet the challenges of a rapidly changing market.

The History Behind the Pegler Name

The Pegler name carries a rich history in the British plumbing industry. Originally founded as Pegler Bros. & Company in 1899 by Francis "Frank" Pegler, the company quickly established itself as a manufacturer of high-quality plumbing fittings. Over the years, the company evolved, eventually becoming Pegler Yorkshire, a well-respected name in the industry.

Pegler Yorkshire has been at the forefront of innovation in plumbing, with notable achievements including the introduction of the "Yorkshire" solder-ring pipe fitting in 1934. The company has operated multiple manufacturing sites, including locations in Leeds, Doncaster, Budapest, and Jiangmen. At its peak in 2012, Pegler Yorkshire employed over 1,400 people, contributing significantly to the local economy.

The Future of Pegler Yorkshire

Despite its storied history, Pegler Yorkshire is facing significant changes. On August 8, 2024, the company announced the proposed closure of its Belmont Works factory in Balby, Doncaster, after 120 years of operation. This decision, driven by the parent company Aalberts, is part of a strategic move to enhance global competitiveness. The closure could see the relocation of manufacturing operations to other Aalberts facilities, though the UK distribution centre at Manvers will remain operational.

Conclusion: A New Era of Innovation and Quality

The rebranding of Francis Pegler to Clever represents more than just a name change; it signals a new era of innovation and quality in the plumbing industry. As STH Westco continues to expand its offerings and improve its market position, the Clever brand is poised to become a leading choice for consumers and professionals alike. With its focus on smart technology, environmental sustainability, and exceptional design, Clever is set to redefine the standards for plumbing products in the UK and beyond.

www.clevertaps.co.uk